Published in Acta Didactica Napocensia, volume 3 number 2, 1 June 2010
Jozef Hvorecký, Vysoká škola manažmentu v Trenčíne, Bratislava, Slovakia
Abstract: In many countries, Mathematics is among the least popular school
subjects. Educators are spending a lot of time in searching methods that could
change this unfortunate situation. The author, a lecturer at a School of
Management, discusses the issue as a managerial problem.
First, the popularity of
mathematics is analyzed as a marketing problem. Marketing theories recommend
increasing the market choice as a way of attracting more customers. Our first
goal is therefore to expand the variety of problems. To do so, we consider
Knowledge Management concepts to demonstrate an imbalance between tacit and
explicit knowledge in traditional courses. Currently used educational methodologies
favour the latter one. Examples of the approaches that might increase learners’
tacit knowledge are our second goal.
Keywords: popularity of Mathematics;
marketing problem.
Pages 49-58. Download PDF